Trader, o Mercado Não é um Supermercado: Entenda Por Quê

00:00:00,120 --> 00:00:05,080
You cannot be afraid of buying something 
that has already moved up significantly,  

00:00:05,080 --> 00:00:10,760
or you shouldn't be afraid of selling something 
that has already moved down significantly. And  

00:00:10,760 --> 00:00:15,440
that's where the vast majority of people go 
wrong. When the market has fallen a lot. They  

00:00:15,440 --> 00:00:21,720
won't be looking to sell short. They'll be 
looking to buy because they think it's cheap.

00:00:21,720 --> 00:00:26,160
But the market doesn't operate with 
these principles of cheap or expensive.  

00:00:26,160 --> 00:00:30,160
The market just has the prevailing 
price. But psychologically, that's  

00:00:30,160 --> 00:00:34,960
very difficult for us to accept because we are 
so brainwashed that we go to the supermarket  

00:00:34,960 --> 00:00:41,400
and we see Pepsi Cola costs X, but Coca Cola is 
half price to Pepsi. So we all gravitate towards  

00:00:41,400 --> 00:00:48,200
Coca Cola because it's cheaper but cheap in 
the market is a market that is going down.

00:00:48,200 --> 00:00:52,200
We don't want to buy that. We want to 
sell it short. So the whole balance of  

00:00:52,200 --> 00:00:56,720
being one person in real life and it 
being another person in the market,  

00:00:56,720 --> 00:00:59,840
that's what makes trading so incredibly difficult.